Author: Domenico Monetti, Luca Pallanch
Publisher: Minimum Fax; Centro Sperimentale di Cinematografia
Series: Storia orale del cinema italiano
As with any noteworthy business venture, each movie production company is unique: it features its own goals, strategies and orientation, and the owners themselves are also different in nature and character.
Per i soldi o per la gloria paints a fascinating portrait of all those individuals who started their business around the 1960s and 1970s, from Vittorio Cecchi Gori to Fulvio Lucisano, from Nicola Carraro to Gianfranco Piccioli, from Adriano De Micheli to Claudio Bonivento, from Marina Piperno to Elda Ferri. It debunks, once and for all, the simplistic notion that the film producer is a one-dimensional figure, whose pragmatic interest lies only in profit, while also delivering an overview of one of the most memorable eras of Italian cinema, the one that gave us Fellini and Antonioni’s masterpieces, the great comedies of Risi and Monicelli, and the emerging masters of laughter: Verdone and Nuti, Troisi and Moretti.